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For most businesses, the busiest sales period of the year isn't a single event. It's a sequence of major shopping moments that begins with Black Friday, continues through Cyber Monday, builds momentum during the Christmas shopping season, and finishes with New Year promotions. Brands that prepare a structured email marketing calendar months in advance consistently outperform those creating campaigns at the last minute.
For French businesses, this period presents one of the biggest revenue opportunities of the year. Consumers actively search for gifts, compare prices, subscribe to newsletters for exclusive offers, and respond to limited-time promotions. A well-planned email strategy helps businesses stay visible throughout the holiday season instead of relying on a single promotional email.
This is where Brevo becomes particularly valuable. Rather than offering email marketing alone, Brevo combines email campaigns, marketing automation, CRM, SMS marketing, landing pages, audience segmentation, transactional messaging, and AI-powered content creation within one platform. Businesses can begin preparing with Brevo's Free plan, while annual subscriptions currently receive a 10 percent discount through the official website.
Why Every Business Needs a Holiday Email Marketing Calendar
Benefit | Why It Matters |
|---|---|
Better planning | Campaigns are created before peak season begins |
Higher engagement | Customers receive relevant emails at the right time |
More automation | Less manual work during busy sales periods |
Consistent branding | Messaging remains aligned across every campaign |
Increased revenue | Multiple shopping events create repeated sales opportunities |
Improved reporting | Easier to measure campaign performance |
The biggest mistake many businesses make is treating each holiday as an isolated event. Successful marketers build campaigns that connect every stage of the customer journey, beginning weeks before the first promotion and continuing well after the holiday season ends.
Brevo makes this process easier by allowing businesses to create automated workflows, schedule campaigns in advance, and manage customer data from a single dashboard. Instead of rushing during November and December, marketers can focus on optimisation while automated campaigns continue running in the background.
Black Friday Email Marketing Campaigns
Campaign | Objective |
|---|---|
Early access announcement | Reward loyal subscribers |
VIP exclusive sale | Increase repeat purchases |
Product launch | Build excitement before discounts |
Cart recovery | Recover abandoned sales |
Last chance reminder | Create urgency before the sale ends |
Black Friday remains the largest online shopping event of the year. Customers expect brands to communicate early, announce exclusive offers, and send reminders as promotions approach.
Brevo helps businesses prepare these campaigns with email automation, audience segmentation, landing pages, A/B testing, and AI-powered content generation. Instead of manually sending every email, marketers can build automated customer journeys that react to subscriber behaviour throughout the shopping event.
Cyber Monday Campaign Strategy
Campaign | Purpose |
|---|---|
Midnight launch email | Announce Cyber Monday offers |
Best-selling products | Showcase high-converting items |
Flash sale | Drive short-term urgency |
Product recommendations | Personalise offers |
Final hours reminder | Increase last-minute conversions |
Cyber Monday campaigns should build naturally from Black Friday rather than starting from scratch. Customers who engaged during Black Friday can receive personalised recommendations, while shoppers who abandoned their carts can be encouraged to complete their purchase before promotions expire.
Brevo's automation workflows make it possible to target different customer segments with tailored messaging, helping businesses improve conversion rates without increasing manual workload.
Christmas Email Marketing Campaigns
Campaign | Purpose |
|---|---|
Holiday gift guide | Inspire seasonal purchases |
Christmas collection launch | Introduce festive products |
Shipping deadline reminder | Reduce missed deliveries |
Digital gift card promotion | Capture late shoppers |
Thank you email | Strengthen customer relationships |
Christmas marketing extends well beyond discounts. Customers are looking for inspiration, gift ideas, delivery information, and reassurance that their purchases will arrive on time.
Brevo's landing pages, CRM, email builder, and segmentation features help businesses create personalised Christmas campaigns that keep customers engaged throughout the festive shopping season. AI-powered writing tools can also accelerate the creation of subject lines and promotional copy during one of the busiest periods of the year.
New Year Email Marketing Campaigns
Campaign | Objective |
|---|---|
Happy New Year email | Reconnect with customers after the holidays |
New Year sale | Clear seasonal inventory and generate new sales |
New collection launch | Introduce products for the new season |
Customer appreciation email | Build long-term loyalty |
Goal-based campaign | Encourage customers to start the year with your products or services |
The New Year is an opportunity to extend the momentum created during the holiday shopping season. Many consumers continue shopping in January, looking for fresh starts, seasonal promotions, and products that align with their personal or professional goals.
Instead of ending your holiday marketing after Christmas, use Brevo to schedule New Year campaigns in advance. Automated workflows ensure customers continue receiving relevant emails even after the busiest shopping period has passed, helping businesses maintain engagement and generate additional revenue.
Automate Your Entire Holiday Campaign with Brevo
Automation Workflow | Business Benefit |
|---|---|
Welcome email series | Convert new holiday subscribers |
Early-access campaigns | Reward loyal customers |
Abandoned cart recovery | Recover lost revenue |
Browse abandonment | Re-engage interested shoppers |
Post-purchase follow-up | Encourage repeat purchases |
Customer re-engagement | Win back inactive subscribers |
Holiday marketing becomes much easier when repetitive tasks are automated. Instead of manually sending emails throughout November and December, businesses can build workflows that respond automatically to customer behaviour.
Brevo allows marketers to automate customer journeys across email, SMS, CRM, and transactional messaging. Whether someone joins your mailing list through a landing page, abandons a shopping cart, or completes a purchase, Brevo can trigger personalised follow-up campaigns without manual intervention. This allows marketing teams to focus on optimisation while campaigns continue running throughout the holiday season.
Use Audience Segmentation for Better Holiday Results
Customer Segment | Recommended Campaign |
|---|---|
New subscribers | Welcome offer before Black Friday |
Loyal customers | Early access to holiday promotions |
Previous buyers | Personalised product recommendations |
Cart abandoners | Automated recovery emails |
Inactive subscribers | Re-engagement campaign before Christmas |
High-value customers | Exclusive VIP offers |
Holiday shoppers have different interests, budgets, and buying behaviours. Sending the same email to every subscriber often leads to lower engagement and missed sales opportunities.
Brevo's audience segmentation allows businesses to group contacts based on purchase history, campaign engagement, demographics, and customer behaviour. This makes it easier to deliver relevant messages during Black Friday, Cyber Monday, Christmas, and New Year, increasing both open rates and conversions.
Current Brevo Plans and Offers
Offer | Details |
|---|---|
Free Plan | Free forever with no credit card required |
Annual Billing | Save 10 percent on eligible paid plans |
Starter Plan | From $9 per month |
Standard Plan | From $18 per month |
Professional Plan | From $499 per month |
Enterprise | Custom pricing |
Brevo provides an accessible starting point for businesses preparing their holiday marketing strategy.
According to the official Brevo website, businesses can start with a Free plan that includes up to 300 emails per day, CRM, email marketing, SMS capabilities, transactional messaging, and core automation features. Paid plans unlock advanced marketing automation, landing pages, A/B testing, AI send-time optimisation, deeper reporting, and additional collaboration features. Businesses that choose annual billing currently receive a 10 percent discount on eligible plans.
Frequently Asked Questions
When should businesses start preparing holiday email campaigns?
Most businesses should begin planning in September. This provides enough time to build email lists, create landing pages, segment audiences, prepare automation workflows, and test campaigns before Black Friday.
Can Brevo automate holiday email campaigns?
Yes. Brevo supports automated workflows for welcome emails, abandoned cart recovery, browse abandonment, post-purchase communication, customer re-engagement, and personalised holiday campaigns.
Does Brevo support SMS marketing?
Yes. Businesses can combine email and SMS marketing within the same platform, making it easier to coordinate holiday promotions across multiple communication channels.
Can I create landing pages with Brevo?
Yes. Brevo includes landing page functionality on eligible paid plans, allowing businesses to collect leads and promote seasonal campaigns without additional software.
Does Brevo offer a free plan?
Yes. Brevo offers a Free plan with no credit card required, making it easy for businesses to start building their holiday marketing strategy before upgrading to a paid subscription.
Does Brevo provide any discounts?
Yes. Businesses choosing annual billing receive a 10 percent discount on eligible paid plans through the official Brevo website.
Final Thoughts
A successful holiday marketing strategy is built over several months, not a few days before Black Friday. Businesses that prepare early have more time to grow their subscriber lists, build targeted customer segments, create automated workflows, and optimise every campaign before the busiest shopping period begins.
Brevo gives businesses everything they need to manage this process from one platform. Instead of using separate tools for email marketing, CRM, SMS campaigns, landing pages, automation, transactional messaging, and AI-powered content creation, marketers can coordinate every stage of the holiday customer journey within a single system. This not only improves efficiency but also helps create more consistent and personalised customer experiences.
For French businesses preparing for Black Friday, Cyber Monday, Christmas, and New Year 2026, Brevo offers excellent value. Its Free plan allows businesses to get started without an upfront investment, while paid plans unlock advanced automation, audience segmentation, landing pages, AI tools, and deeper analytics. Combined with the current 10 percent discount on annual billing, Brevo provides a scalable solution for businesses looking to maximise holiday sales while keeping their marketing operations simple and efficient.
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